Handmade jewellery, built from silly little ideas.
SillyyBeads started as Aastha’s “just for fun” bead obsession – making tiny pastel bracelets for her friends. Those silly experiments turned into a full-blown small business, shipping customised pieces across India.
Every bracelet and necklace is designed, beaded and packed by Aastha herself – from choosing colour palettes to tying the final knot and adding a handwritten note.
The story so far
SillyyBeads is small on purpose – every piece passes through Aastha’s hands, not a factory line.
First beads, first “silly” experiments
What started as random bead orders and late-night DIY videos turned into bracelets for classmates, cousins and best friends.
SillyyBeads gets an Instagram handle
Aastha started posting her pastel stacks and custom name bracelets on Instagram. DMs became the main way people ordered – screenshots, outfit pics, moodboards.
From “just DMs” to a proper brand website
This website was born so SillyyBeads feels like a real brand – with a catalogue, product details and a smooth WhatsApp ordering flow, while still keeping the personal, 1-to-1 vibe.
Handmade, not mass-made
No bulk factory orders, no drop-shipping – just one person carefully stringing beads, checking colour balance and making sure every knot is secure.
Pastel, soft, a little bit silly
The brand lives in soft pinks, baby blues, lilacs and tiny charms. SillyyBeads is meant to feel cute, light and not too serious – like jewellery you wear on your best days.
Made for gifting
Most orders end up as gifts – birthdays, friendship day, rakhi, “sorry” gifts, “just because” gifts. That’s why packaging and small notes matter as much as the beads.
What SillyyBeads stands for
Four things Aastha refuses to compromise on when she makes your jewellery.
Handmade
Every piece is strung, checked and packed by hand.
Personal
You chat directly with Aastha on WhatsApp or Instagram – no bots, no templates.
Custom
Colours, names, charms, fit – everything can be tweaked to match your vibe.
Gift-friendly
Cute packaging and note options so you can send it straight to someone you love.
Why “SillyyBeads”?
Because jewellery doesn’t always have to be serious, heavy or “perfect”.
The extra “y” in Sillyy is a reminder that it’s okay to be playful, to match your bracelet with your nails, to wear pastel beads with your college hoodie, to buy matching sets with your best friend for no reason at all.
SillyyBeads is for people who like soft colours, tiny charms, personal details and pieces that feel like them – not like something copied from a catalogue.
Ready to design something?
Browse existing pieces or send Aastha a custom idea – outfit pic, Pinterest board or even a quick “vibe”.